Various roles in my professional past have given me plenty of insight into the logistical challenges of programming, producing and managing concerts, festivals and events. I have worked producing several types of events over the past 10 years both online and in-person. This includes an annual summer concert series directly impacted by the ongoing pandemic era world. Understanding the importance of working as a team in an ever-changing climate to create winning events and programs. As the lead event producer for the past four years at the Downtown Yonge BIA I have perfected skills in all types of events roles.

Pivoting from in person activations to online programming during Ontario’s fluctuating restrictions, I’ve developed skills to adapt to changing situations on the fly while working extremely well under pressure. My recent work as a producer on the DYBIA concert series “Play The Parks”, has provided me the opportunity to work directly with artists, partners, sponsors and stakeholders including but not limited to Amazon Prime Video, TD Bank, CMI, PrideTO and Luminato, generating up-to $100K of annual revenue. For Play The Parks I’ve booked and arranged over 150 live in-person concerts during the summer of 2019, 2022 and 2023, and 46 online live stream concerts during 2020/2021 COVID summers.

I have experience working with various venues in the downtown core including the Mirvish theatre, Elgin & Winter Garden and Yonge-Dundas Square creating a working knowledge of partnership agreements and policies. Various marketing partners include Indie88, JazzFM and NowToronto. Through planning I’m also proficient in permit applications and working directly with the City of Toronto permit and by-law offices. Over the years I have managed teams of event support staff and general labour employees of various capacities.

Creating meaningful and lasting relationships for future projects, I’ve worked coordinating with venues and business owners through one on one conversations. I’ve gained experience in adapting cues to suit different spaces, using multi-functional sets and creating technical design. The various employment opportunities in my past have provided me the knowledge and stability to work in fast paced roles and the ability to work quickly on my feet. I have had consistently good feedback from my employers and colleagues.